Breakdowns,
ISA's and
cold feet

'Just pop in for a few months and roll out this new VI for AA' The Oliver agency said. If only it was that simple.

The challenge: 
Roll out creative from incomplete (embryonic) new brand guidelines across a deeply siloed organisation.

The angle: 
I had no idea the AA recovered boilers and finances as well as vehicles. And it soon became apparent that half their team didn't either, or would at least acknowledge the fact. So, here I was, with a brand new logo, font and a colour palette to play with, and no house style to follow whatsoever. Fantastic, a lovely clean slate

Banners, B2B and B2C emails, aide-memoirs and even corporate wayfinding signage evolved as challenges from each department were brought before me.